bed sheets
Bed Sheets - Bed Supperclub's bi-monthly magazine was as obvious as a name card. We were doing so much that we needed to inform our guests about what was happening. Guests deserved the right to know.
It all started with a single sheet of paper folded like a map/brochure... too flimsy, too thin... After 2 or 3 issues of the folded brochure format, we knew we needed something more substantial. A club culture icon, the little pocket magazine format was soon chosen to incarnate our new Bed Sheets. We knew we needed to be consistent right from the start: the cover had to be a portrait of an individual (artist or ridiculously good looking or both). The contents had to be consistent as well: each issue, readers could sink their teeth into sections such as "Design Icon", "Art", "Fashion", "Electronic Music", "Modern cuisine"... in other words, slices of contemporary culture. People-wise, we were interviewing local underground artists, musicians, designers. The content was so abundant and the format so small (each article had to fit in a double page) that the graphic designers had to constantly break conventional rules of layout. This resulted in refreshingly funky looking pages.
Naturally we emphasized our original photography. One of the most popular pages "Bed Fellows" is the result of a conversation between the owners: they wanted to create "legendary" parties. Soon enough they realized that what is left of parties, contributes to their legendary status are photographs and in particular black and white photographs. We treated "Bed Fellows" like fashion pages. People looked good, well groomed, and we all knew someone in the pictures.
About the covers, it al started with Bee (our current Editor). He was the first "cover model" to grace our pocket magazine format. We shot him on the roof of his apartment building. It was a sunny day, hence the shades. For the interview page inside, we took off the shades, and this has been the way ever since.
The new A5 format was born with issue 15. It was to celebrate Bed Supperclub's 5th anniversary. We liked is so much (especially our advertisers) that we have kept it that size. The content today still have the same sections as with the previous format, but we've added more features about other cool destinations in the region and cool people in Bangkok.
Bed Sheets is still free and its 10,000 copies are distributed amongst 70 locations in Thailand.